
BBCi
Multimedia CD / DVD
Digital Marketing
This follow-up to the highly acclaimed "Walking with Dinosaurs" TV series saw the development of exciting, new interactive services from BBCi. To announce the launch of the new iTV services for "Walking with Beasts", Fifth Dimension produced an interactive press pack CD-ROM for journalists.
Users can watch interviews with the producers and see behind the scenes footage with the programme makers themselves. Press releases are available on-screen or via PDF download, along with photographic images and screenshots, additional material about supporting promotions and an interactive game.
The CD-ROM, which is Mac and PC compatible, is aimed at both UK and international media agencies.


