I-Play

International mobile phone games publisher, Digital Bridges, approached Fifth Dimension to develop their new consumer-facing identity: I-Play. The brief was to make the experience of mobile gaming - finding games, through to buying and playing them - easy, fun and accessible for all.

With this in mind, Fifth Dimension developed the I-Play brand which included creating logo artwork in 2D and animated 3D forms, directing photoshoots for all advertising and promotional material, production of trade and consumer ads, online marketing material, corporate HQ interior design, company stationery, full brand style-guide and functional, technical and visual design of the I-Play website.

The resulting re-brand provides a friendly, playful and simple face for both gamers and non-gamers alike, with an identity that integrates well with I-Play’s big-name product brands, and is supported by the technical proficiency necessary to deliver the product.