Digital Sales Promotion

At Fifth Dimension, we apply our expertise in interactive and digital media to create engaging and successful Sales Promotions, working with agencies and also directly with clients.

Sales Promotion has long been used as a means to have an immediate impact upon sales, with campaign effectiveness being assessed by the uplift in sales. Campaigns range from the basic price-deals through to on-pack giveaways, competitions and loyalty rewards. But changes in the type of media and increase in the range of delivery has created a shift in user expectation which, in common with all consumer communication, directly impacts upon sales promotions.

We believe that every SP campaign can benefit from some level of digital support. Fifth Dimension is capable of reaching your audience in highly innovative ways, creating digital sales promotions that use combinations of relevant media and technology to provide measurable results.

CD-ROM and DVD Production

We have extensive experience in the design and production of high quality digital products, on CD-ROM or DVD. In conjunction with an appropriate licensed property, these products can form the centre of a campaign with the product being delivered on-pack, or via redemption.  Our 10 years’ experience of developing highly acclaimed retail products ensures standout and creates an enviable audience appeal.

Website Development

Visual and engaging content can also be delivered online, either freely available or via a premium content delivery mechanism, using promotion-specific codes to unlock content for the user. 

These two elements can also be combined with CD-ROM based content being updated via automated website downloads, helping to:

• Provide a desirable physical product on-pack
• Extend the life of the physical product
• Customise and personalise content through bespoke downloads
• Monitor user participation

Streaming Media

Fifth Dimension has specific expertise with streaming media and can fulfil the entire process from shooting, editing and streaming from our own dedicated media servers. 

We understand the higher demands of streaming media and are able to plan, devise and put in place solutions for campaigns of all sizes.

Support and Competition Websites

Few sales promotion campaigns will not have a supporting website, and Fifth Dimension can design and develop sites ranging from basic FAQs or Terms & Conditions, through to multi-lingual sites that can be easily updated through our browser-based content management system. We handle online competition entries, surveys and customer support issues.

Mobile

Fifth Dimension can manage your mobile requirements, whether inbound or outbound, SMS, MMS or WAP, either free or billed to the user, working across all UK mobile networks.

Online Promotion

It is important to promote any campaign and while TV seems the obvious route to explore, we can support your campaign with online promotion through email marketing, banner advertising, search engine optimisation and viral campaigns.

Virtual Worlds

As demand for users’ time grows, it becomes increasingly difficult to reach them either in real life or the virtual world, which has grown so rapidly. Fifth Dimension can help you extend into virtual worlds whether it’s social networking (e.g. MySpace) or online worlds (e.g. Second Life). If you want to go further, we can even build a virtual world for you!

If you would like to find out more about integrating digital and interactive media into your sales promotions, then please contact us and we’ll be happy to speak with you in person.

Phil Campbell
Managing Director
e: phil@fifthdimension.com
t: +44 208 869 0951